Food Marketing

For my research topic I’ll be addressing food marketing: a way in the food system between the food consumer and farmer/producer. It is the process of advertising food in a way to appeal to the consumer such as processing, wholesailing, retailing, food service and transportation functions. I wanted to find out more about behind the scenes of how well our food is taken care of. Surprisingly a lot of people don’t know much about food marketing, I’ve learned there are many tactics used to target people (mostly children). Have you ever bought something “seen as on tv” but it turns out it wasn’t as great as it seems? Also, I think that  it’s crazy how people pay for tv and most of it is just commercials and ads. I think this is why they target kids because they’re much more vulnerable and gullible. I believe eating healthy should be given as much attention as junk food has. As a kid you don’t know these things, I believe it’s the parent responsibility as well to take care of their child’s health.

I picked this topic because I always wonder how food commercials or ads are fake or as real as it is. I wanted to measure the authenticity of the food we buy. I always wondered who decides a brand is the #1 leading brand or the world’s best cereal. Besides finding out about food industries tactics and labeling I’m having trouble finding more things to talk about in my research paper. Do you guys have any suggestions to watching or reading articles related to my topic? In a way do you think we are being brainwashed by tv? So far I have a few paragraphs and then a couple bullet points about what I want to write, do you guys have anything you would want to know more about that I could mention in my paper? I’m also having trouble coming up with a solid topic question because I believe it’s not controversial enough.